Products sold in hair salons, beauty salons, barbers, and spas have a higher profit margin than most of the services offered, but this profitability will reduce if the business is left with too much unsold stock.

At Retail Sales Services we aim to maximise your sales and profit, while controlling your stock levels to keep waste to a minimum.

Who is 'Retail Sales Services' for?

If you are offering products to your customers alongside hair and beauty services, you are in the right place. Our offering is ideal for you if:

  • You feel your product ranges are not delivering.

  • You have too much wasted product.

  • You are holding too much stock compared to salon retail sales.

  • Your clients are disappointed when you run out of their favourite product.

Benefits for salons and spas

These are some of the benefits you might see if you introduce Merchandise Planning principles to your salon:

  • Boost to retail sales & profits.

  • Maintain stock levels of your best sellers.

  • Lower cash flow invested in retail inventory.

  • Enhance client experience and perception of your business.

  • Reduce markdowns and write offs.

  • Engage customers and enhance your social media strategy with profit positive promotions.

  • Motivate staff with profit driven incentives that will benefit your team and business.

What is Retail Sales Services about?

Why work with us when your salon or spa software offers an inventory management tool?

The software available for salons and spas will typically provide you with sales data, allow you to track your stock line by line, and may also allow you to set an alarm when your stock falls below a set level.

Sales reporting and inventory tracking are both essential. However, the alarm is just that, a glorified alarm, is not flexible and doesn't account for different sale levels throughout the year.

Data can be difficult to interpret and turn into actions that generate more profit. We use your sales and stock reports to provide you with insights into missed opportunities, review risks, and reduce the amount of stock held of one item or expand the range in another. Our processes and insights we gained are similar to those at the disposal of the big retail players, but provided to you at a cost effective level for your business.

When it comes to stock management and range building, Merchandise Planning can help move your business to the next level so you are able to:

  • Increase your product sales.

  • Become more profitable.

  • Reduce waste.

  • Reduce cash that's tied up in inventory so you can use it in other parts of your business.

Evidens de Beauté - Paris, retail display stock, when less is more
Evidens de Beauté - Paris, retail display stock, when less is more
Modern barber shop with beautifuly integrated barber retail display
Modern barber shop with beautifuly integrated barber retail display
Display stock for spa retail with no depth
Display stock for spa retail with no depth

My Story

I have twenty years' experience in the retail industry as a Merchandise Planner, which involved managing retailers' stock to maximise sales and profit. I have worked with some well known hair and beauty brands, including Elemis, Aveda, and MOP. I have also worked with Kendo, LMVH brand incubator, and was involved in the UK relaunch of Ole Henrikesen.

Now I want to help businesses like yours where retail sales aren't the main focus but have the potential to generate a significant percentage of revenue. I combine Merchandise Planning with modern analytical tools to optimise your stock, maximise your sales, and turbocharge your profitability.

In the current business environment, factors such as the cost of energy and wage increases, are making life difficult for the hair and beauty sector. In April 2023 the Guardian reported "Independently owned hairdressers and beauty salons were by far the hardest hit by rising energy bills and the consumer spending squeeze among independent retailers last year – with a net 624 closing, according to the Local Data Company".

Working with us should help you increase your retail sales and profits without adding to your cost base - think about what you can do with the extra cash to make your business more competitive - and with our money back guarantee you have nothing to lose. You can read more about our guarantee here.

What are we good at?

Data Analytics

Merchandise Planning is a data driven approach to the decisions regarding what to sell, pricing, and volumes. The more you know about what sells well, how fast it sells, and what doesn't do so well, the easier it will be to get your next order right.

Range Building

Using the insights gained from the analysis, we can help ensure your product offering is what your customer wants and finds easy to shop, what your business needs, as well as is a range that fits in your space. Find out more about Range Building in our post in The Knowledge

Stock Management +Wastage Control

Merchandise Planning is about optimising your stock to support your retail sales and drive your profits. It is about minimising waste, so the increased sales are turned into extra profits for you, not into extra markdowns. Accurate sales forecasting, a tight range, and clear processes to track your stock whilst implementing FEFO, are some of the measures you can take control of to minimise waste.

Retail processes

Have you processes in place to monitor and track your retail stock and cover ordering? Do you know how much money is sitting as retail stock on your shelves and stock room? Do you know what stock is at risk of wastage? Implementing proven procedures used by established retailers will help increase visibility and prevent inventory and ordering oversights.